SEO & AI Search

AI Search (GEO, AEO & LLM Visibility)

How AI Overviews, answer engines and LLM assistants discover and cite content — and what you can reasonably influence.

What is changing

Google now shows AI-generated summaries (AI Overviews and AI Mode) for many queries, and people increasingly ask assistants like ChatGPT, Claude, Gemini and Perplexity directly. These systems retrieve web content and summarise it, often with citations. Visibility now includes being cited in an answer, not only ranking in a list.

What we know — and what we don't

Google states that the same fundamentals apply to AI features in Search: crawlable, indexable, helpful, people-first content. Nobody outside these companies has a verified list of 'AI ranking factors'. Treat any tool promising guaranteed AI citations with skepticism. We label the practices below as reasonable best practices, not proven ranking factors.

AEO & GEO in practice

Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are industry labels for making content easy to retrieve, understand and quote: answer the question directly near the top, use descriptive headings, define terms, include specific facts with sources, keep pages up to date, and show who wrote it and why they're qualified.

Entities, brand mentions and structured data

Be consistent about who you are across your site, profiles and directories. Use Organization, Article, FAQ and Product structured data where it truthfully applies. Earn mentions from reputable sites. These help machines understand your brand; they don't guarantee inclusion.

Measuring LLM visibility

Track referrals from AI assistants in analytics, monitor Search Console (AI features traffic is included in overall performance), and periodically test key questions in major assistants, recording whether and how you're cited. Expect noisy, changing results.

Guides

AI Search (GEO, AEO & LLM Visibility) guides

AI Search (GEO, AEO & LLM Visibility)

Are AI-Built Websites Good for SEO? What Matters and What Doesn't

Can a website built with AI rank on Google and get cited in AI search? What search engines say about AI content, the technical pitfalls of AI builders, and a checklist to fix them.

Posted by Weblumba Editorial TeamUpdated October 1, 2026

AI Search (GEO, AEO & LLM Visibility)

How to Optimize a Website for AI Search: GEO, AEO and LLM Visibility

What AI Overviews, answer engines and LLM assistants mean for your website — what's known, what isn't, and practical steps to make content easy to retrieve and cite.

Posted by Weblumba Editorial TeamUpdated September 25, 2026